Business Research Methods

9th Edition

Zikmund, William G.; Babin, Barry J.; Carr, Jon C.; Griffin, Mitch
eISBN-13: 9781285401188

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This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
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Sold By Cengage Learning
ISBNs 9781111826949, 9781111826949, 9781285401188
Language eng
Number of Pages 698
Edition 9th